Mabelle Boutique + Unit Studio Moves to 240-Pyeong Space

Mabelle Boutique + Unit Studio (마벨부띠끄+유닛스튜디오), a brand specializing in visual creators, has opened a 240-pyeong integrated space in Nonhyeon-dong, Gangnam-gu, and fully overhauled how it serves clients.

Beyond the Limits of Separate Operations, Toward an Integrated Service

Until now, Mabelle Boutique (Cheongdam-dong 55-14, 3rd floor, Gangnam-gu, Seoul) and Unit Studio (Nonhyeon-dong 270-1, basement level 1, Gangnam-gu, Seoul) had each operated independently. Mabelle Boutique was a 40-pyeong makeup space with five makeup rooms and six vanity stations, while Unit Studio was a 50-pyeong studio dedicated to shooting.

However, because the two spaces were physically separate, clients had to move to another location for the shoot after hair and makeup. For commercial and wedding shoots on tight schedules in particular, travel time was a major factor lowering client satisfaction.

Six Makeup Rooms, 14 Vanity Stations and an Integrated Studio

The newly opened space at Nonhyeon-dong 117-7, 1st floor, covers 240 pyeong, more than twice the size of the two previous spaces combined. The number of makeup rooms has grown to six, and vanity stations have been greatly expanded to 14. The shooting studio is also placed in the same space, so clients can complete everything from hair and makeup to the shoot in one place.

Being on the first floor also improves accessibility, and the larger space makes it possible for several teams to work at the same time.

"Korea's First Integrated Brand, Focused on the Client Experience"

CEO Ahn Jae-gyeong (안재경) and Director Lee Eon-ju (이언주) said, "We are Korea's first integrated brand to offer hair and makeup services and shooting services together in one space," adding, "Our goal is to give clients an experience they will never forget."

The brand plans to keep improving its services through its website (mabelle.company) in order to realize the vision it aims to offer.

The 'One-Stop Service' Model Draws Industry Attention

The visual creative industry is watching this integrated move closely. In a market where hair and makeup have been separated from shooting, a model that brings every service into one space could greatly improve convenience for clients.

For projects where time management is critical, such as weddings, profile shoots and commercial shoots, being able to complete the whole process without moving is expected to be a practical help to working creators.

This article was written by a VCA-affiliated outlet.